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The Zeroes: My Misadventures in the Decade Wall Street Went Insane |  | Author: Randall Lane
Publisher: Portfolio Hardcover
Category: Book
List Price: $27.95
Buy New: $18.45
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Rating:  14 reviews
Sales Rank: 39086
Media: Hardcover
Pages: 368
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 6.4 x 1.4
ISBN: 1591843294
Dewey Decimal Number: 330.9730931
EAN: 9781591843290
ASIN: 1591843294
Publication Date: June 29, 2010
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Product Description
What Liar's Poker was to the 1980s, The Zeroes is to the first decade of the new century: an insider's memoir of a gilded era when Wall Street went insane-and took the rest of us down with it.
Randall Lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he started a small magazine company that put him near the white-hot center of the biggest boom in history. Almost by accident, a man who drove a beat-up Subaru and lived in a rented walk-up became the go-to guy for big shots with nine-figure incomes.
Lane's saga began with a simple idea: a glossy magazine exclusively for and about traders, which would treat them like rock stars and entice them to splurge on luxury goods. Trader Monthly was an instant hit around the world. Wall Streeters loved the spotlight, and advertisers like Gulfstream, Maybach, and Bulgari loved the marketing opportunity.
To accelerate the buzz, Lane's staff threw parties featuring celebrities, premium steaks, cigars, and top-shelf vodka. Nothing was too expensive or too outrageous. Private jets in Napa Valley. Casino nights in London. And $1,000-a- seat boxing matches in New York, where traders from Goldman Sachs and Bear Stearns pounded each other in front of tuxedoed throngs.
Before long, Wall Street's rich and powerful trusted Lane as a fellow insider-the guy who could turn an anonymous trader into a cover model and media darling. And the rest of the world sought him out as a way to tap into Wall Street's riches. As he emptied his bank account to help keep his little company afloat, he became a nexus for the absurd. Traders who turned 9/11 and Hurricane Katrina into multimillion-dollar windfalls. John McCain closing out the craps tables during an all-night gambling binge. Pop artist Peter Max hustling hundreds of thousands of dollars by selling traders paint-by-numbers portraits. Al Gore, John Travolta, Moby. Corrupt Caribbean rulers, the mobsters from Goodfellas, the pope. And a retired baseball star turned market guru named Lenny Dykstra, whose rise and fall was a great metaphor for the decade. All played roles in Lane's increasingly surreal world.
When the crash of 2008 hit, Lane's company and life savings were destroyed along with the high-flying traders and dealmakers his magazines exalted. But Lane walked away with something more lasting: an incredible true story, told by a skilled writer and reporter who sat squarely in the middle of one of the critical periods in modern financial and cultural history. People will turn to The Zeroes for many years to come, to find out what the era was really like.
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| Customer Reviews:
Showing reviews 1-5 of 14
 Zero Value July 30, 2010
rater
1 out of 5 found this review helpful
Seems to be written by the only perfect guy who has gone belly up in several ventures. Throws everyone under the bus to make himself (Author) look better. Lane paints himself as everyman while he is really just a chest thumping incompetent.
 Much better than I expected July 28, 2010
Naz (New Jersey United States)
2 out of 2 found this review helpful
I expected a sort of tell all rant of a book but instead I got a very well written and honest chronicle of the life and death of a idea. Lane writes so well and so fluid that you find yourself drawn in from the very beginning. The chapters on Lenny Dykstra and Peter Max are laugh out loud funny and changes the way you will look at those jerks in the future.
Read this book! July 19, 2010
J. Bluestein (Westford, MA USA)
2 out of 3 found this review helpful
Things you should know about The Zeroes:
1) It is exceptionally well-written. I haven't read a work of non-fiction as compelling as this one in years.
2) It is astonishing -- the author tells some truly impressive tales of avarice and bad behavior, and doesn't shy away from discussing his own errors.
3) It contains some great descriptions of the Wall Street mentality, something that everyone would be well-served to familiarize themselves with.
I highly recommend this book.
A great read July 15, 2010
Sned (New York)
3 out of 4 found this review helpful
I have worked on Wall Street and in Publishing so I have crossed many a path with Randall as well as the players in the book. This is a highly enjoyable and very accurate read. If you want a glimpse into the silliness of Wall street and the challenges of publishing, then there is no better book.
Fantastic read; great story. July 12, 2010
d&p (NY)
3 out of 3 found this review helpful
I highly recommend this book--it is a fun read, and you'll learn a lot too about the nexus of entrepreneurialism and Wall Street. And, if you don't like non-fiction, just read it as if it is a novel...it is that well-written and easy to read! Randall Lane has done a marvelous job of capturing the phenomenon of financial and business bubbles, not only on Wall Street but in entrepreneurialism as well. The Zeroes is a thriller of a book, it reads like a novel, its story--though true--feels like fiction, with well-drawn characters, extreme in personality, risk-taking aggressiveness and ambition. Anyone who has or hopes to start a business - selling your business idea, attracting trustable partners, enticing paying customers, finding reliable and continuous funding--will find Lane's tale an excellent and easily-read primer on how to do so, and how difficult, disruptive and crazy it can be. What Lane does so well is to tie together Wall Street's latest over-investment bubble (ie, over-investing in real estate via packages of securitized mortgages) with the celebritized magazine business that he was attempting to build on the coattails of the Wall Street high-rollers and high-spenders who created--and benefitted from--that bubble. Highly recommended!
Showing reviews 1-5 of 14
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